The story behind Sarah's Tours
What began with Sarah’s love for the Netherlands grew into personal, tailor-made journeys created together with a trusted team of local guides.
Meet Sarah
Hi, I’m Sarah, founder of Sarah’s Tours & Travel.
I started the company more than ten years ago, when I was a tour guide myself. I loved showing people around, but I quickly realised that what I enjoyed most was everything that happened beyond the tour.
Finding the perfect restaurant. Rearranging a day when plans changed. Organising a driver. Suggesting somewhere special that guests would never have found on their own. Making sure people felt comfortable, relaxed and genuinely looked after.
That’s where Sarah’s Tours really began.
Today, we’re much more than a tour company. Together with a trusted network of guides, drivers and local partners, we create personalised travel experiences throughout the Netherlands and Belgium, from a few unforgettable hours to an entire stay.
My job now is behind the scenes: listening to what you want, finding the right people and places, and bringing everything together.
You don’t have to spend hours researching, organising and coordinating your trip. Tell us what you’re looking for, and we’ll help make it happen.
Because to me, great service is simple: you enjoy your time here, and we take care of the details.
Tell us when you’re coming, who you’re travelling with and what you’d love to experience.
Meet our local guides
Patricia brings creativity, energy and a wonderfully interactive approach to exploring Amsterdam and the Netherlands. She particularly enjoys creating experiences that encourage guests to look a little closer, ask questions and discover the city in a different way.
One of Patricia’s specialties is her creative puzzle tours, which can be experienced on foot, by bike or even by car. They combine sightseeing, local stories and a sense of adventure, making them especially enjoyable for families, groups and guests looking for something beyond a traditional city tour.
Friendly and enthusiastic, Patricia loves introducing visitors to places they might otherwise walk straight past. Her tours are relaxed, engaging and designed to make discovering the Netherlands feel like an experience rather than simply a list of sights.
Koko is a natural storyteller who brings Amsterdam’s history and culture to life with warmth, humour and plenty of personality. His relaxed style immediately puts guests at ease, making his tours feel less like a history lesson and more like exploring the city with someone who genuinely loves sharing it.
He enjoys going beyond dates and famous landmarks to tell the stories of the people, characters and events that have shaped Amsterdam. His tours are informative without ever feeling overly formal, with plenty of room for conversation, questions and spontaneous discoveries along the way.
And there may even be a legendary chocolate chip cookie involved! Koko’s combination of knowledge, humour and genuine hospitality makes for an Amsterdam experience that guests remember long after the tour has finished.
Carlos is a passionate local guide who loves introducing visitors to the history, culture and character of the Netherlands and Belgium. His enthusiasm for the places he explores is immediately noticeable, and he enjoys helping guests understand not only what they are seeing, but the stories and history behind it.
Rather than simply moving from one famous attraction to another, Carlos likes to give his guests a deeper sense of the destination — its people, traditions, architecture and everyday life.
His friendly and personal approach means every tour can develop naturally around the interests and questions of his guests. Whether exploring Amsterdam or venturing further afield, Carlos creates an experience that is informative, relaxed and genuinely enjoyable.
Alan is an Amsterdam expert with a genuine passion for the city’s history, culture and hidden corners. He loves showing visitors both the Amsterdam they came expecting to see and the smaller details and stories they might never discover without a local guide.
Knowledgeable and approachable, Alan has a talent for making history interesting and accessible. Rather than simply reciting facts and dates, he puts places into context and helps guests understand how Amsterdam developed into the fascinating city it is today.
His relaxed guiding style leaves plenty of room for questions, conversation and spontaneous discoveries. Whether it is your first visit to Amsterdam or you have been here before, Alan enjoys helping guests see the city from a new perspective.
Amsterdam-born guide with a passion for art, history and personal storytelling.
Esther is a certified guide, passionate storyteller and Amsterdam expert who loves sharing the history, culture and character of the city with visitors from around the world.
Her tours go beyond simply pointing out famous landmarks. Esther enjoys uncovering the stories behind the buildings, streets and neighborhoods you encounter, helping guests understand how Amsterdam’s fascinating past continues to shape the city today.
Warm, engaging and professional, she creates a comfortable atmosphere where questions and conversation are always encouraged. Esther tailors the experience to the people she is guiding, combining the essential Dutch highlights with the stories and details that make a private tour feel truly personal.
Private tours, thoughtfully designed.
Discover Amsterdam, the Netherlands and beyond through a private experience tailored to your interests, pace and travel style. From iconic highlights to hidden gems, every journey is carefully planned around what matters most to you.
With personal attention and every detail thoughtfully arranged, you can simply relax and enjoy a seamless, memorable experience.
See the Netherlands and Belgium through local eyes
The best way to discover a destination is through the people who know it best. Our local guides bring each place to life with personal stories, local knowledge and a genuine connection to the places they share.
We take you beyond the well-known sights to discover the stories, places and small details you might otherwise miss. Always personal, always at your pace and shaped around what interests you most.
Your perfect journey starts here
Whether you already know exactly what you want or are looking for inspiration, we’ll help you create a private tour that’s completely tailored to you.